About Us
At Bella Rose Salon, we are dedicated to providing exceptional beauty services
and creating a welcoming and transformative experience.

Meet Our Nurse Practitioner
Rachel Hilliard, APRN, FNP-C, is the go-to provider supporting care at Alabaster Beauty & Wellness. She performs all Good Faith Exams, provides ongoing medical oversight, and works closely with our team to guide treatment decisions and ensure patient safety. With over 30 years of clinical experience and board certification in Family Medicine, Rachel brings a calm, steady presence and a wealth of knowledge to our practice.
Meet Chelo
With over 17.5 years of experience in the beauty industry, Chelo Turmes is the visionary founder behind Bella Rose. Known for her passion, precision, and commitment to excellence, Chelo is multi-trained across advanced aesthetic services, blending artistry with medical-grade standards to deliver natural, confidence-boosting results. Throughout her career, Chelo has built a reputation for elevating both her clients and her team—combining experience in esthetics, permanent makeup, cosmetic injectables, and education. Her approach is rooted in personalization, safety, and empowerment, helping each client look and feel their absolute best. As an educator and mentor, Chelo is dedicated to raising industry standards while creating a welcoming space where beauty, confidence, and trust come together.
Meet Our Manager
ElizabethSalon Manager | Licensed Cosmetologist | PMU Artist Elizabeth is the heart of our daily operations and a key leader within our team. As a licensed cosmetologist and skilled permanent makeup (PMU) artist, she brings both creative expertise and strong leadership to every part of the client experience.With a deep understanding of beauty services and client care, Elizabeth ensures our salon runs smoothly while upholding the highest standards of professionalism, organization, and service excellence. Her attention to detail, calm leadership style, and passion for beauty help create an environment where both clients and artists feel confident, supported, and well cared for.Elizabeth works closely with our founder and clinical team to maintain consistency, quality, and an elevated experience for every guest who walks through our doors.
Meet Liza
A talented licensed cosmetologist who specializes in updos, precision shear cuts, and custom haircuts for both men and women. She has a true passion for the artistry behind the chair and takes pride in creating styles that are both technically sound and beautifully tailored to each client. Liza’s attention to detail and love for her craft shine through in every service she provides.
Meet Leti
A highly experienced licensed cosmetologist with over 20 years in the beauty industry. Known for her expertise, consistency, and dedication to her craft, Leti brings a wealth of knowledge and skill to every client experience. Her passion for hairstyling and commitment to quality service make her a trusted professional behind the chair.
Meet Gabby
A licensed cosmetologist and emerging permanent makeup (PMU) artist with a deep love for color, skincare, and all things beauty. As a rising talent in the industry, she brings creativity, enthusiasm, and a fresh perspective to every service. Gabby is passionate about learning, growing, and helping clients feel confident, glowing, and beautiful through personalized care and artistry.